How Your Blueberries Are Made: Part 2
Hope you learned a little about our process last week on everything it takes to get an idea processed, tested, and started. The procedure is long and thought out but is essential to the success of the style and print of a popular diaper.
Although the idea and the actual print are important elements, Margarita’s next step of designing with our manufacturers is by far the most critical.
Margarita has to perfect the design here at the office by measuring and hand sewing each pattern over and over again. Once she feels she has it “just right” she brings in a few “test subjects” which of course means a couple of local babies of various ages and sizes to see if the fit is correct and exactly how she envisioned it would look. Depending on the results, there is typically a limited number of modifications or corrections that she wants to make and she repeats the process as many times as necessary until she feels it’s achieved not only the best look but hasthe best functionality as possible.
Now that everything has been sewn and measured we print off test fabric here at the office (which we will show you in a few weeks) and then it’s off to the manufacturers for some sewing and testing of their own. They promptly determine the best process in which to produce the designs quickly and efficiently every time. This can take a few days to a few weeks to master depending on the complexity or Margarita’s design. Our manufacturers then send the samples back for her to approve andverify and inspect. Once she's determined that everything has been made to the exact specifications and that nothing has been modified without previous approval it's on to the next step.
This is the point where Margarita releases the mock up images you see her post on Facebook or here in the newsletter before the print is completely in hand.
Now for the fun…
After Margarita gives the final approval to our manufacturer she has them make a few in the various prints and sizes to have on hand for pictures, examples, and of course…MODELING!!!
Next, we invite a few local kiddos and their parents to come down to our office for an afternoon photo shoot with us. This assists us by allowing us the opportunity to see the final product and gain honest feedback from the kids and their parents. It also allows us to get those “in real life” shots you all are always anxiously looking forward too. Plus, it’s always a great way to end the day doing a photo shoot and getting to play with all kiddos!
After the shoot, Margarita decides if any changes need to be made and the process moves on to the next step.
We'll continue the process of "How Your Blueberries Are Made" next week in Part 3!
If you have other questions or concerns, please call customer service at 1-888-838-7987 or [email protected]