How to Write Promotional Copy that Sells Your Book For You
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The days of locking yourself away in a room or cabin to write (and write only) are gone. Today, authors must be on the front-lines with their readers, making the case for why their book matters and closing the sale.
How authors promote and sell are as varied as their books. But there is a common denominator: promotional copywriting.
The art of promotional copywriting is steeped in emotion and precision. If you can write a headline that captivates attention and a book summary that penetrates the heart and mind, then you can sell books without really trying.
Each and every Booklaunch.io page provides authors an opportunity to hook their readers with promotional copy. To successfully harness the power of promotional copy, focus on the following:
1. Write a clear and concise headline that anchors the theme of your book
2. Craft a description that conveys the big picture and leaves a cliffhanger
3. Become friends with vivid adjectives, and don't be shy about using them
4. Invite your reader into the story by using emotional language in your copy
5. When in doubt, leave your copy shorter rather than longer
6. Position your book within a context alive with contrast and high-stakes
7. Avoid writing hyperbolic copy that is too aloof and pushy
At all times, remember that the purpose of your promotional copywriting is to sell your book. If your first batch of promotional copy doesn't seem to be driving a lot of sales, change it up and evaluate the results. Little tweaks can make a big difference in promotional copywriting.
If effective, the copy on your Booklaunch.io page will do your sales job for you. It's nearly a "set it and forget it" asset to have. So take time and care when crafting your promotional copy. It may be the best business investment you make for your book.
Stay tuned: Our next email will cover platform building for authors.