There are 24 million Hispanic Millennials in the United States, comprising 40% of the total U.S. Hispanic population. On top of this, 80% of U.S. population growth over the next 3 years will come from minorities, with Hispanics accounting for more than half of this growth.
Hispanic Millennials are no longer a small sub-segment of the U.S. economy, they are a driving force.
Viant’s new report, The Marketer’s Guide to Hispanic Millennials, provides a multidisciplinary look at this bicultural group's CPG purchases, auto preferences, retail influences, political leanings, and lifestyle habits..
From how Hispanic Millennials interact with brands on social media to who their biggest influencers are for purchase decisions, this research offers actionable insights on one of the fastest-growing consumer segments.