What difference could I make that other people would love?
According to the Great Work Study, this is the question that has determined 88% of award-winning projects.
Great work is work that you put your heart into. It’s genuine, and it’s work that takes everything you can give.
It’s work that you want to be great -- because you, yourself, want to be great.
When you care about your work and the people it affects, making something great is instinctive.
It’s not easy, but it’s what you have to do.
What’s the point of doing anything else?